We are still working day and night for the El Rey!
Hey everybody, we’ve been out of the limelight for a bit, but wanted to assure you all that we are still persistently working to keep our amazing historic theater from becoming just a memory.
We’ve spent the past couple of months in discussions with investors and the current owner. These discussions are moving slower than any of us expected, but are definitely progressing in a positive direction. Our business plan is in its 3rd draft and disseminated to everyone involved, and we are continuing our due diligence, along with the investors, to make sure it is implemented with the greatest chance of success. We have also compiled quite a large amount of resource (historical, financial and booking resources) that we are making available to everyone connected with the acquisition.
Needless to say, it has been a ton of work so far, but worth every bit if we end up with a operational, rejuvenated Chico landmark.
There have also been many requests from the community wondering what they can do to help. Earlier this year we established a fund at the North Valley Community Foundation and plan to begin a fundraising campaign soon to help with the eventual purchase and renovation of the theater. Every penny raised will be used for that purpose.
You can also leave a comment below to let us know how you feel about the theater and the effects of its potential loss to the community. Your comments go a long way to letting those involved know how important the El Rey is to our city and its residents (it is really important and believe it or not, makes a huge difference)
Thanks again for all your support!