The El Rey Theater Alliance is a non-profit 501(c)(3), public foundation formed in 2016 with the mission of purchasing, rehabilitating, and operating the El Rey Theater. The El Rey Theater Alliance also maintains a foundation of giving for local and regional film and performance education.
The El Rey has been a working entertainment venue since being built in 1906. Known as The Majestic, it has survived 2 world wars, the industrial revolution, a horrific fire that gutted the building in 1947 (rumor is the owner stood outside and watched the flames, claiming to all those next to him, “We shall rebuild!”) and then rose like the Phoenix from those flames to become the El Rey. This grand old theater is going to be gone unless we save her.