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The new owners are throwing a grand reopening party!

by Scott Brown 0 Comments

On February 10th, the new owners of the El Rey are throwing a big re-opening fundraiser. They want to reintroduce the theater to the community, show off the work that has been done and raise money for theater renovations. They are selling three levels of sponsorship and holding a silent auction. So far, 3 bands are playing and we are hoping to host a film screening as well.

From the owners announcement….

The El Rey Theater is proud to announce our Grand Opening for 2018! On February 10th we’ll
be hosting our Grand Opening Community Fundraiser. All proceeds from this event will be
donated to the El Rey Theater to assist in improving and preserving a Chico performing arts
landmark. Since the building’s purchase in the summer of 2017 we’ve made quite a few
changes on the inside spending over $500,000 to structurally improving the venue’s
foundation, securing the roof from any further water damage to the majestic fairy murals,
extending the stage along with adding in a large standing room area in front of the stage,
sandblasting and uncovering the original natural brick to give the stage the perfect backdrop
a historical building such as this deserves, and installing a professional level audio and visual
The venue now features a state of the art RCF line array sound system, a 10×20 foot high
definition LED video wall, and additional ceiling mounted trussing, pars, spots, and moving
lights. This is just the first phase in continuing our journey to make the El Rey Theater Chico’s
premier performance and event venue, but we need your help to keep our dream alive!

Event Overview
• The event will begin with a silent auction and all guests will be invited to participate.
Auction items will be given to the El Rey from local businesses as a donation to help promote
their own product or service.
• Following the auction, our partners will be discussing the current state of the theater and
the improvements we plan on making in the upcoming years.
• The remainder of the event will support our local bands and groups involved in the local
music scene and showcase some of the area’s best talent. There will be dancing as well as a
no-host bar.

Sponsorship of our Grand Opening Community Fundraiser will promote your
business or product by inclusion in our marketing campaign as well as at the
event itself. We want you to be a proud sponsor of this event and expose your
brand while helping us keep a piece of Chico history alive. We hope this event will
help grow and sustain a long- term relationship between the El Rey Theater and
your business.

More info can be found at their Facebook event listing.

ATTN: The El Rey Theater Alliance is NOT hosting this fundraiser. We ARE however encouraging everyone to be a part of it.